Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMeta is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 150 other categories.

2 AdMeta is leading in People & Society, Arts & Entertainment, News & Media, Cooking & Recipes and 28 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 59 other countries.

2 AdMeta is leading in Poland, Spain, Russia, France and 40 other countries.