Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AdMeta is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 145 other categories.

2 AdMeta is leading in People & Society, Arts & Entertainment, News & Media, Cooking & Recipes and 27 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 60 other countries.

2 AdMeta is leading in Poland, Spain, Russia, France and 47 other countries.