Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdMeta is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 160 other categories.

2 AdMeta is leading in Cooking & Recipes, Chats & Forums, Soccer, Movies and 11 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Brazil, Australia and 80 other countries.

2 AdMeta is leading in Poland, Spain, Russia, Hungary and 29 other countries.