Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adnologies is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 164 other categories.

2 Adnologies is leading in Cycling & Biking, Relationships & Dating, Consumer Electronics, Jewelry and 5 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 84 other countries.

2 Adnologies is leading in Poland, Russia, Croatia, Greenland and one other country.