Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adnologies is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 165 other categories.

2 Adnologies is leading in Consumer Electronics, Jewelry, Ad Network, Directories and 2 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 91 other countries.

2 Adnologies is leading in Poland, Russia, Morocco, Croatia and 2 other countries.