Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdOnion is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 171 other categories.

2 AdOnion is leading in Movies, Graphics & Multimedia Tools and Mobile Developers.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 101 other countries.

2 AdOnion is leading in Yemen and Moldova.