Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Finance and 164 other categories.

2 Adverline is leading in Home & Garden, Cooking & Recipes, Home Improvement, Equestrian and 6 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 100 other countries.

2 Adverline is leading in France, Morocco, Gabon, Mali and one other country.