Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverline is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 166 other categories.

2 Adverline is leading in Cooking & Recipes, Movies, Home Improvement, Celebrities & Entertainment News and 6 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 87 other countries.

2 Adverline is leading in France, Cameroon, Bangladesh, Cote d Ivoire and 4 other countries.