Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adverteerdirect is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 171 other categories.

2 Adverteerdirect is leading in Reproductive Health and Pets.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 95 other countries.

2 Adverteerdirect hasn't got a lead over ExactTarget in any country.