Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdvertPro is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 165 other categories.

2 AdvertPro is leading in Adult, Soccer, Relationships & Dating, Boating and 8 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 85 other countries.

2 AdvertPro is leading in Norway, South Africa, Turkey, Bahrain and 5 other countries.