Market Share by Top Websites

1 Yahoo Ad Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adzerk is clearly lagging behind, losing to Yahoo Ad Exchange in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 205 other categories.

2 Adzerk is leading in Technology News, Celebrities & Entertainment News, Furniture, Basketball and 9 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including United States, Japan, Russia, India and 97 other countries.

2 Adzerk is leading in France, Poland, Belgium, Morocco and 43 other countries.