Market Share by Top Websites

1 Kevel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Kevel in all segments.

Websites Categories

1 Kevel has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Sports, Hobbies & Leisure and 19 other categories.

2 Yahoo Ad Exchange is leading in Science & Education.

Geography

1 Kevel is leading in most countries, including United States, United Kingdom, Netherlands, Italy and 111 other countries.

2 Yahoo Ad Exchange is leading in Japan, Russia, Taiwan, Belarus and 2 other countries.