Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AMP Platform is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 198 other categories.

2 AMP Platform is leading in Car Buying, Construction & Maintenance, Banking, Automotive Industry and 12 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 126 other countries.

2 AMP Platform is leading in Turks Islands.