Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Axill is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 163 other categories.

2 Axill is leading in Movies, Technology News, Celebrities & Entertainment News, Photography and 6 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 89 other countries.

2 Axill is leading in Egypt, Algeria, Ecuador, El Salvador and 2 other countries.