Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Burst Media is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 208 other categories.

2 Burst Media is leading in Cooking & Recipes, Fashion & Modeling, Nursery & Playroom, Reproductive Health and 4 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 139 other countries.

2 Burst Media is leading in Cambodia, Saint Lucia, Northern Mariana Islands and Gibraltar.