Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ghostery is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 158 other categories.

2 Ghostery is leading in Cooking & Recipes, Home & Garden, Nursery & Playroom, Technology News and 6 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 86 other countries.

2 Ghostery is leading in Faroe Islands, Armenia, Northern Mariana Islands and Zimbabwe.