Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ghostery is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 171 other categories.

2 Ghostery is leading in Technology News, Cooking & Recipes, Movies, Home Improvement and 4 other categories.


1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 90 other countries.

2 Ghostery is leading in Costa Rica, Cambodia, Kiribati and Iran.