Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 176 other categories.

2 PubExchange is leading in Nursery & Playroom, Fashion & Modeling, Celebrities & Entertainment News, Relationships & Dating and 3 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 109 other countries.

2 PubExchange is leading in Macedonia, Jamaica and Belarus.