Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 174 other categories.

2 PubExchange is leading in Nursery & Playroom, Fashion & Modeling, Celebrities & Entertainment News, College & University Press and 3 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 95 other countries.

2 PubExchange is leading in Bangladesh, Macedonia, Nepal, Iraq and one other country.