Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 169 other categories.

2 PubExchange is leading in Home & Garden, Nursery & Playroom, Magazines & E-Zines, Cooking & Recipes and 9 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 90 other countries.

2 PubExchange is leading in Belarus, Albania, Panama, Mongolia and one other country.