Market Share by Top Websites

1 PulsePoint is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to PulsePoint in all segments.

Websites Categories

1 PulsePoint has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 126 other categories.

2 ExactTarget is leading in Business & Industry, Shopping, Email, Travel and 76 other categories.


1 PulsePoint is leading in most countries, including Japan, France, Poland, Spain and 129 other countries.

2 ExactTarget is leading in United States, Australia, Great Britain, Brazil and 28 other countries.