Market Share by Top Websites

1 ExactTarget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 171 other categories.

2 Sanoma is leading in Newspapers, Science, Social Sciences, Chats & Forums and 3 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 85 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 7 other countries.