Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 137 other categories.

2 Specific Media is leading in People & Society, Computer & Electronics, Software, Autos & Vehicles and 33 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 81 other countries.

2 Specific Media is leading in Denmark, India, Norway, Sweden and 15 other countries.