Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 136 other categories.

2 Specific Media is leading in People & Society, Computer & Electronics, Autos & Vehicles, Software and 34 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 71 other countries.

2 Specific Media is leading in Denmark, Spain, Norway, Sweden and 11 other countries.