Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 150 other categories.

2 SpecificClick is leading in People & Society, Religion & Spirituality, Car Buying, Adult and 22 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 84 other countries.

2 SpecificClick is leading in Indonesia, Norway, Greece, Bangladesh and 9 other countries.