Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeAdExchange is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Shopping, Email, Travel, Health and 122 other categories.

2 TradeAdExchange is leading in Business & Industry, Arts & Entertainment, Internet & Telecom, Marketing & Advertising and 60 other categories.

Geography

1 TradeAdExchange is leading in most countries, including Turkey, Germany, Mexico, Indonesia and 70 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Canada and 50 other countries.