Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Shopping, Email, Travel, Health and 117 other categories.

2 TradeAdExchange is leading in Business & Industry, Arts & Entertainment, Internet & Telecom, Marketing & Advertising and 61 other categories.

Geography

1 TradeAdExchange is leading in most countries, including Turkey, Germany, Mexico, France and 78 other countries.

2 ExactTarget is leading in United States, Australia, United Kingdom, Brazil and 43 other countries.