Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Shopping, Email, Travel, Health and 120 other categories.

2 TradeAdExchange is leading in Business & Industry, Arts & Entertainment, Internet & Telecom, Marketing & Advertising and 62 other categories.


1 TradeAdExchange is leading in most countries, including Turkey, Indonesia, Mexico, Germany and 87 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Canada and 37 other countries.