Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 175 other categories.

2 Undertone Networks is leading in Technology News, Basketball, Mental Health, Celebrities & Entertainment News and 5 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 108 other countries.

2 Undertone Networks is leading in South Korea, Belize, El Salvador, Mali and 2 other countries.