Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 155 other categories.

2 VisualDNA is leading in Arts & Entertainment, News & Media, People & Society, Humor and 23 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, Canada, Brazil and 91 other countries.

2 VisualDNA is leading in United Kingdom, Indonesia, Viet Nam, Ghana and 9 other countries.