Market Share by Top Websites

1 ExactTarget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, VisualDNA is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 150 other categories.

2 VisualDNA is leading in Arts & Entertainment, People & Society, News & Media, Adult and 18 other categories.


1 ExactTarget is leading in most countries, including United States, Australia, Brazil, Canada and 85 other countries.

2 VisualDNA is leading in United Kingdom, Viet Nam, Greece, Belarus and 8 other countries.