Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 150 other categories.

2 VisualDNA is leading in Arts & Entertainment, People & Society, News & Media, Humor and 21 other categories.


1 ExactTarget is leading in most countries, including United States, Australia, Canada, Brazil and 85 other countries.

2 VisualDNA is leading in United Kingdom, Malaysia, Indonesia, Viet Nam and 6 other countries.