Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vocus is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 166 other categories.

2 Vocus is leading in Animation & Comics, Technology News, Mental Health, Aviation and 6 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 91 other countries.

2 Vocus is leading in Albania, Bangladesh, Lebanon, Iran and 3 other countries.