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Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Yahoo Overture is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.
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Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 17 other categories.
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Yahoo Overture is leading in News & Media, Adult and Reference Materials.
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Salesforce Marketing Cloud is leading in most countries, including United States, United Kingdom, Brazil, Australia and 85 other countries.
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Yahoo Overture is leading in Japan, South Korea, Philippines, China and 18 other countries.