Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yieldlab is still behind ExactTarget in all market share segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 161 other categories.

2 Yieldlab is leading in Soccer, Newspapers, Magazines & E-Zines, Technology News and 14 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 88 other countries.

2 Yieldlab is leading in Germany, Austria, Myanmar, Bangladesh and 6 other countries.