Market Share by Top Websites

1 ExactTarget is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yieldlab is leading in Top 10K Sites.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 162 other categories.

2 Yieldlab is leading in Soccer, Newspapers, Technology News, Cooking & Recipes and 9 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 83 other countries.

2 Yieldlab is leading in Germany, Switzerland, Austria, Myanmar and 5 other countries.