Market Share by Top Websites

1 Google Trusted Stores is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Safer Shopping is clearly lagging behind, losing to Google Trusted Stores in all segments.

Websites Categories

1 Google Trusted Stores has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 187 other categories.

2 Safer Shopping is leading in Relationships & Dating, Insurance and Car Rentals.


1 Google Trusted Stores is leading in most countries, including United States, United Kingdom, Germany, Australia and 119 other countries.

2 Safer Shopping hasn't got a lead over Google Trusted Stores in any country.