Market Share by Top Websites

1 Google Trusted Stores is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Safer Shopping is clearly lagging behind, losing to Google Trusted Stores in all segments.

Websites Categories

1 Google Trusted Stores has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Clothing and 187 other categories.

2 Safer Shopping is leading in Travel, Tourism, Relationships & Dating, Insurance and one other category.

Geography

1 Google Trusted Stores is leading in most countries, including United States, United Kingdom, Germany, Australia and 99 other countries.

2 Safer Shopping is leading in Austria.