Market Share by Top Websites

1 SalesForce Audience Studio / DMP (Krux) is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iGoDigital is clearly lagging behind, losing to SalesForce Audience Studio / DMP (Krux) in all segments.

Websites Categories

1 SalesForce Audience Studio / DMP (Krux) has better usage coverage in more websites categories. Including Science & Education, Arts & Entertainment, Food & Drink, Vehicles and 18 other categories.

2 iGoDigital is leading in Lifestyle and E-commerce & Shopping.

Geography

1 SalesForce Audience Studio / DMP (Krux) is leading in most countries, including United States, Italy, Australia, Canada and 129 other countries.

2 iGoDigital is leading in United Arab Emirates, Lithuania, Kuwait, Latvia and 2 other countries.