Market Share by Top Websites

1 Krux is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Krux in all segments.

Websites Categories

1 Krux has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 158 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 33 other categories.


1 Krux is leading in most countries, including United States, France, Germany, United Kingdom and 119 other countries.

2 Unica is leading in Israel, Korea Republic, Puerto Rico, Kazakhstan and 9 other countries.