Market Share by Top Websites

1 Krux is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Krux in all segments.

Websites Categories

1 Krux has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 199 other categories.

2 Unica is leading in Car Buying, Automotive Industry, Law, Medicine and 8 other categories.

Geography

1 Krux is leading in most countries, including United States, France, Finland, Germany and 154 other countries.

2 Unica is leading in Iran, Uganda, Saint Lucia, Suriname and one other country.