Market Share by Top Websites

1 Krux is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Krux in all segments.

Websites Categories

1 Krux has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 165 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Health, Finance and 29 other categories.

Geography

1 Krux is leading in most countries, including United States, France, United Kingdom, Germany and 149 other countries.

2 Unica is leading in Puerto Rico, Malawi, Ghana, Syrian Arab and 3 other countries.