Market Share by Top Websites

1 Krux is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Krux in all segments.

Websites Categories

1 Krux has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 176 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Law & Government, Automotive Industry and 23 other categories.

Geography

1 Krux is leading in most countries, including United States, France, Germany, United Kingdom and 154 other countries.

2 Unica is leading in China, Nigeria, Slovenia, Armenia and 7 other countries.