Market Share by Top Websites

1 Krux is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Krux in all segments.

Websites Categories

1 Krux has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 168 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Finance, Law & Government and 24 other categories.

Geography

1 Krux is leading in most countries, including United States, France, United Kingdom, Germany and 147 other countries.

2 Unica is leading in Sri Lanka, Botswana, Sierra Leone, Papua New Guinea and 2 other countries.