Market Share by Top Websites

1 Spring Metrics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Spring Metrics in all segments.

Websites Categories

1 Spring Metrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, Accommodation & Hotels and 79 other categories.

2 Six Apart Advertising is leading in Arts & Entertainment, People & Society, News & Media, Humor and 27 other categories.

Geography

1 Spring Metrics is leading in most countries, including United States, United Kingdom, Canada, Germany and 37 other countries.

2 Six Apart Advertising is leading in Japan, Saudi Arabia, Turkey, Uruguay and one other country.