1
AppNexus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Google Ads Advertiser is clearly lagging behind, losing to AppNexus in all segments.
1
AppNexus has better usage coverage in more websites categories. Including Arts & Entertainment, Science & Education, Computers Electronics & Technology, Games and 13 other categories.
2
Google Ads Advertiser is leading in Lifestyle, Vehicles, Business & Consumer Services, E-commerce & Shopping and 3 other categories.
1
AppNexus is leading in most countries, including United States, France, Russia, Taiwan and 116 other countries.
2
Google Ads Advertiser is leading in Japan, United Kingdom, Brazil, Canada and 40 other countries.