1
SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Criteo Publisher Marketplace is clearly lagging behind, losing to SMART AdServer in all segments.
1
SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 19 other categories.
2
Criteo Publisher Marketplace is leading in Science & Education.
1
SMART AdServer is leading in most countries, including United States, Russia, France, Taiwan and 162 other countries.
2
Criteo Publisher Marketplace hasn't got a lead over SMART AdServer in any country.