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Taboola is leading in Top 1M Sites and The Entire Web.
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Outbrain AdsTxt is leading in Top 10K Sites and Top 100K Sites.
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Taboola has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Adult, Science & Education and 15 other categories.
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Outbrain AdsTxt is leading in Arts & Entertainment, Games, Sports, Reference Materials and one other category.
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Outbrain AdsTxt is leading in most countries, including United States, France, Russia, Italy and 129 other countries.
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Taboola is leading in Taiwan, Brazil, India, Israel and 24 other countries.