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Yahoo Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Perfect Audience is clearly lagging behind, losing to Yahoo Retargeting in all segments.
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Yahoo Retargeting has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Games, Lifestyle and 19 other categories.
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Perfect Audience is leading in Law & Government.
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Perfect Audience is leading in most countries, including United States, Brazil, United Kingdom, Canada and 96 other countries.
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Yahoo Retargeting is leading in Japan, South Korea, Taiwan, China and 23 other countries.