Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, 5min Media is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 5min Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 170 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Chats & Forums, Makes & Models, Recreation & Hobbies and 32 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 90 other countries.

2 5min Media is leading in Brazil, Russia, India, Spain and 62 other countries.