Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, 5min Media is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Autos & Vehicles, Shopping and 116 other categories.

2 5min Media is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 84 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 151 other countries.

2 5min Media is leading in Iran, Bangladesh, Kazakhstan, Georgia and 6 other countries.