Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, AOL On is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 AOL On has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 106 other categories.

2 Nielsen Display Ads is leading in Business & Industry, Autos & Vehicles, Internet & Telecom, Shopping and 101 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 142 other countries.

2 AOL On is leading in Japan, Greece, Korea Republic, New Zealand and 17 other countries.