Market Share by Top Websites

1 5min Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to 5min Media in all segments.

Websites Categories

1 5min Media has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 110 other categories.

2 Nielsen Display Ads is leading in Business & Industry, Autos & Vehicles, Internet & Telecom, Shopping and 99 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 149 other countries.

2 5min Media is leading in Hong Kong, Bangladesh, Estonia, Azerbaijan and 7 other countries.