In terms of market share, 777 Affiliates is clearly lagging behind, losing to Amazon CPM Ads in all segments.
777 Affiliates has better usage coverage in more websites categories. Including Gambling, Casinos, Games, Arts & Entertainment and 30 other categories.
Amazon CPM Ads is leading in News & Media.
777 Affiliates is leading in most countries, including France, Netherlands, Russia, Great Britain and 31 other countries.
Amazon CPM Ads hasn't got a lead over 777 Affiliates in any country.