In terms of market share, 777 Affiliates is clearly lagging behind, losing to Amazon CPM Ads in all segments.
777 Affiliates has better usage coverage in more websites categories. Including Gambling, Casinos, Arts & Entertainment, Games and 30 other categories.
Amazon CPM Ads is leading in News & Media.
777 Affiliates is leading in most countries, including Israel, Malta, France, United States and 22 other countries.
Amazon CPM Ads hasn't got a lead over 777 Affiliates in any country.