In terms of market share, 777 Affiliates is clearly lagging behind, losing to Amazon CPM Ads in all segments.
777 Affiliates has better usage coverage in more websites categories. Including Gambling, Casinos, Games, Arts & Entertainment and 32 other categories.
Amazon CPM Ads is leading in News & Media.
777 Affiliates is leading in most countries, including United Kingdom, France, Malta, Norway and 21 other countries.
Amazon CPM Ads hasn't got a lead over 777 Affiliates in any country.