8Bit is leading in Top 100K Sites and Top 1M Sites.
AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Internet & Telecom, Soccer and 15 other categories.
8Bit is leading in Arts & Entertainment, News & Media, Autos & Vehicles, Music & Audio and 11 other categories.
8Bit is leading in most countries, including Denmark, South Africa, Kenya, Nigeria and one other country.
AdTotal is leading in Poland, Germany and United States.