Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, 8Bit is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 59 other categories.

2 8Bit is leading in Home & Garden, Gay, Lesbian, & Bisexual, Womens Interests, Cycling & Biking and 6 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 39 other countries.

2 8Bit is leading in South Africa and Denmark.