8Bit is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 91 other categories.
8Bit is leading in News & Media, Cycling & Biking, Newspapers, Chats & Forums and 4 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 28 other countries.
8Bit is leading in Denmark, South Africa, Kenya and Tanzania.