8Bit is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 87 other categories.
8Bit is leading in News & Media, Movies, Automotive Industry, Automotive News and 4 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 24 other countries.
8Bit is leading in Denmark, South Africa, Congo Republic, Kenya and one other country.