8Bit is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 89 other categories.
8Bit is leading in News & Media, Soccer, Movies, Automotive Industry and 5 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 39 other countries.
8Bit is leading in Denmark, South Africa, Kenya, Belgium and one other country.