8Bit is leading in Top 100K Sites.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 104 other categories.
8Bit is leading in Cycling & Biking, Womens Interests, Poker and Automotive Industry.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 36 other countries.
8Bit is leading in South Africa, Denmark, Malawi and Israel.