Market Share by Top Websites

1 Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Doubleclick studio is still behind Advertiser in all market share segments.

Websites Categories

1 Advertiser has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Computers Electronics & Technology, Business & Consumer Services and 15 other categories.

2 Doubleclick studio is leading in News & Media, Sports, Heavy Industry & Engineering, Law & Government and one other category.


1 Doubleclick studio is leading in most countries, including United States, Greece, Vietnam, Poland and 75 other countries.

2 Advertiser is leading in Japan, Taiwan, China, South Korea and 6 other countries.