Market Share by Top Websites

1 Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Doubleclick studio is clearly lagging behind, losing to Advertiser in all segments.

Websites Categories

1 Advertiser has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Computers Electronics & Technology, Business & Consumer Services and 13 other categories.

2 Doubleclick studio is leading in News & Media, Sports, Vehicles, Heavy Industry & Engineering and 2 other categories.


1 Doubleclick studio is leading in most countries, including United States, Greece, Czech Republic, Spain and 94 other countries.

2 Advertiser is leading in Japan, Taiwan, South Korea, China and 6 other countries.