Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Accuen Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Accuen Media has better usage coverage in more websites categories. Including Business & Industry, People & Society, Internet & Telecom, Marketing & Advertising and 19 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Arts & Entertainment and 19 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 27 other countries.

2 Accuen Media is leading in France, Canada, United Kingdom, Ukraine and 9 other countries.