Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Accuen Media is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Accuen Media has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Computer & Electronics and 20 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 18 other categories.


1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Canada and 24 other countries.

2 Accuen Media is leading in France, United Kingdom, Netherlands, Japan and 6 other countries.