In terms of market share, ActiveConversion is clearly lagging behind, losing to Echo in all segments.
ActiveConversion has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Marketing & Advertising, Computer & Electronics and 46 other categories.
Echo is leading in News & Media, Adult, Investing, Games and 3 other categories.
ActiveConversion is leading in most countries, including Canada, United States, United Kingdom, France and 18 other countries.
Echo is leading in Germany, Portugal, Hungary, Austria and 2 other countries.