In terms of market share, ActiveConversion is clearly lagging behind, losing to Echo in all segments.
ActiveConversion has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Computer & Electronics, Marketing & Advertising and 48 other categories.
Echo is leading in News & Media, Games, Investing, Adult and 3 other categories.
ActiveConversion is leading in most countries, including United States, Canada, Australia, India and 18 other countries.
Echo is leading in United Kingdom, New Zealand and Denmark.