Market Share by Top Websites

1 Medallia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to Medallia in all segments.

Websites Categories

1 ActiveConversion has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Computer & Electronics, Marketing & Advertising and 36 other categories.

2 Medallia is leading in Travel, Accommodation & Hotels, People & Society, Shopping and 34 other categories.


1 Medallia is leading in most countries, including United States, Sweden, Colombia, Germany and 27 other countries.

2 ActiveConversion is leading in Canada, India, Australia, China and 11 other countries.