Market Share by Top Websites

1 Medallia is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, ActiveConversion is clearly lagging behind, losing to Medallia in all segments.

Websites Categories

1 ActiveConversion has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Computer & Electronics, Software and 33 other categories.

2 Medallia is leading in Travel, Accommodation & Hotels, People & Society, Shopping and 32 other categories.


1 Medallia is leading in most countries, including United States, Sweden, Norway, Colombia and 29 other countries.

2 ActiveConversion is leading in Canada, Italy, Israel, India and 12 other countries.