Market Share by Top Websites

1 ActivEngage is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdaptiveBlue SmartLinks is clearly lagging behind, losing to ActivEngage in all segments.

Websites Categories

1 AdaptiveBlue SmartLinks has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Books & Literature, News & Media and 60 other categories.

2 ActivEngage is leading in Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 45 other categories.

Geography

1 ActivEngage is leading in most countries, including United States, Canada, India, Mexico and 23 other countries.

2 AdaptiveBlue SmartLinks is leading in Russia, United Kingdom, Japan, Thailand and 9 other countries.