Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Ad Butler is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 192 other categories.

2 Ad Butler is leading in Gambling, Transportation & Logistics, Credit, Loans & Mortgages, Casinos and 10 other categories.


1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 143 other countries.

2 Ad Butler is leading in Belarus, Ireland, Faroe Islands, Cameroon and 5 other countries.