Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Butler is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 187 other categories.

2 Ad Butler is leading in Gambling, Transportation & Logistics, Credit, Loans & Mortgages, Cycling & Biking and 14 other categories.


1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 139 other countries.

2 Ad Butler is leading in Belarus, Cyprus, Luxembourg, Faroe Islands and 3 other countries.