Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 130 other categories.

2 Ad Decisive is leading in Software, Magazines & E-Zines, Accounting and Search Engine.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 67 other countries.

2 Ad Decisive is leading in France, Congo Republic, Central African, Viet Nam and 3 other countries.