Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
In terms of market share, Ad Decisive is clearly lagging behind, losing to Madison Logic in all segments.
Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Health and 31 other categories.
Ad Decisive is leading in Arts & Entertainment, TV & Video, Music & Audio, Travel and 18 other categories.
Madison Logic is leading in most countries, including United States, United Kingdom, Russia, Italy and 20 other countries.
Ad Decisive is leading in France, Hong Kong, Martinique, Morocco and 4 other countries.