Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
Ad Decisive is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ad Decisive has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 34 other categories.
Mobile Theory is leading in Construction & Maintenance and Programming.
Ad Decisive is leading in most countries, including France, Brazil, Russia, Japan and 14 other countries.
Mobile Theory is leading in India and Germany.