Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 101 other categories.

2 Ad Decisive is leading in Magazines & E-Zines, Coupons, Nursery & Playroom, Online and 2 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Germany and 38 other countries.

2 Ad Decisive is leading in France, Russia, Japan, Hong Kong and 2 other countries.