Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 75 other categories.

2 Ad Decisive is leading in Accommodation & Hotels, Online, Books & Literature, Home & Garden and one other category.


1 Sanoma is leading in most countries, including Romania, Finland, Denmark, Norway and 36 other countries.

2 Ad Decisive is leading in France, Russia, Japan, Cote d Ivoire and 8 other countries.