Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Scupio has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Internet & Telecom and 37 other categories.

2 Ad Decisive is leading in Arts & Entertainment, People & Society, News & Media, TV & Video and 16 other categories.


1 Ad Decisive is leading in most countries, including France, United States, Russia, Canada and 14 other countries.

2 Scupio is leading in Taiwan, China, Viet Nam, Hong Kong and 5 other countries.