Lagardère Advertising is the international advertising sales house for Lagardère Active, the media branch of the Lagardere Group, covering Press, Internet, TV, Radio, Mobile and iPad applications across 45 countries.
Ad Decisive is leading in Top 10K Sites and Top 100K Sites.
SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 43 other categories.
Ad Decisive is leading in News & Media, Computer & Electronics, TV & Video, Magazines & E-Zines and 4 other categories.
SmartContext is leading in most countries, including Poland, United Kingdom, Viet Nam, Germany and 23 other countries.
Ad Decisive is leading in France, Brazil, Switzerland, Côte D'ivoire and 8 other countries.