Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 49 other categories.

2 Ad Decisive is leading in TV & Video, Magazines & E-Zines, Nursery & Playroom, Accommodation & Hotels and 5 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 18 other countries.

2 Ad Decisive is leading in France, Spain, Romania, Hong Kong and one other country.