Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Business & Industry and 49 other categories.

2 Ad Decisive is leading in TV & Video, Magazines & E-Zines, Accommodation & Hotels, Nursery & Playroom and 5 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Ukraine and 14 other countries.

2 Ad Decisive is leading in France, Spain, Romania, Morocco and one other country.