Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ad Decisive is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 81 other categories.

2 Ad Decisive is leading in Magazines & E-Zines, Chats & Forums, Accounting, Home & Garden and one other category.


1 Sprinkle is leading in most countries, including Sweden, Norway, Denmark, Spain and 28 other countries.

2 Ad Decisive is leading in France and Canada.